But how do you compete in a market where you’re up against large, resource-rich competitors with the same levels of insight? By becoming agile.

The ability to respond quickly to any business opportunity is key, and those companies that aren’t able to move fast could miss out on chances that could have a significant impact on the bottom line. Small and medium-sized organisations have the advantage here, as they’re more readily able to out-manoeuvre larger rivals. However, agility is underpinned by having access to the right information at the right time, and this means IT that it works in harmony with your business.

Pockets of insight

Having added new software and systems as and when the need arises, growing firms often have several different products looking after various aspects of a business – dedicated pieces of software that provide insight into specific areas. While these tools may well be useful, as the business continues to grow you’ll find that you’re creating separate pockets of information. There will be siloes in different areas of your business, each containing useful insight, and you may even be entering the same information in more than one place. An unnecessary waste of time and resources.

As a business grows, the complexity and number of systems in place as well as the volume of data involved, will only increase. Investing in the right system early on means that your business will have a ‘backbone’, optimising processes and ensuring your business remains agile as you grow.

Whether you’re looking to provide a better service for your customers, remove manual processes or utilise deeper insight in your business planning, business management software offers a range of benefits for growing businesses:

• Conserving resources – with one system unifying your entire business lifecycle and automating complex processes, your staff won’t need to spend as much time entering information or matching insight from different systems. Instead, they’re able to spend their time on more impactful, revenue-generating activity

• Deeper insight, quicker – with your business information within one system, you and your staff will be able to more readily identify trends in areas such as customer purchasing cycles. Using this insight you’ll then be able to proactively adapt your business strategy to make it as effective as possible

• Better customer service – straightforward insight into client information will allow your sales team to provide better service to existing and potential customers. If you’ve invested in mobile devices and the right solution, then they’ll be able to do this wherever, and whenever you’re working

• Growing data – having a business management system in place means that you are able to easily assimilate more and more data into your planning, ensuring you have deep insight into your business’s health as it grows. Underpinning company operations, a single, powerful solution can manage everything from employee expenses all the way through to sales records. Having one in place from the beginning means that you’re able to take advantage of its benefits immediately and build a business that remains agile and insight-driven

For more information, visit www.sage.ie